Build the Ultimate Search for Your Business, Just Like Google and Amazon

It’s a bad idea to invest in driving traffic to your site if the customer journey inside your site is not optimal – and if you’re thinking “my search traffic is a low percentage of my site, so why should I worry about it?” then your site search could probably be improved. Remember: in 2016, 93% of all Internet experiences started with search.

Source: Build the Ultimate Search for Your Business, Just Like Google and Amazon

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